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12/14/2018
Ugly Sweater Day

We can’t believe it’s already mid-December.

In just seven days from now, Ketchikan School District schools will close on Dec. 21 for winter break. Christmas itself is less than two weeks away. Time then will gallop into the New Year without pause.

The Christmas season seems to arrive with terrific speed every year — and rushes past us faster than the Polar Express. The events of the season, lovely as they most certainly are, add to schedules already filled with the stuff of daily life. It often feels as though there’s not much time to simply stop, relax and savor the season.

That can be doubly true if one is traveling for the holidays. Few things are less relaxing than the traffic jams and crowded airports wrought by holiday travel. Indeed, anything that could brighten the spirits of December road warriors is a very good thing indeed.

That’s why we applaud Alaska Airlines for its upcoming celebration of National Ugly Sweater Day on Dec. 21. On that day, any Alaska Airlines passenger wearing a festive holiday sweater to the airport can board their flight early.

"This time of year, we consider ourselves the 'merrier carrier,' so we love going above and beyond to help our guests embrace the fun, festive side of flying during the holidays,” Natalie Bowman, the carrier’s managing director of marketing and advertising, said in announcing this second year of the celebration.

This isn’t a huge thing, we know. But it is something that can give travelers a part to play in the glorious — and likely hilarious (given many of the holiday sweaters we’ve seen) — pageant of the  Christmas season. It’s a visual reminder of the good will and good humor that many of us wish for during this time of year.

So if you’re planning on traveling on Dec. 21 or any other time this season, why not throw on one of those Christmas sweaters? What better way to travel than with visual tidings of comfort and joy!